By Jane Wilcox Contributor Owner and president of Xposure PR Justin Sullivan / Getty Images As we celebrate the holiday season and spend time with colleagues, clients, family and friends we can liken our social networking to social media. In fact, the similarities between social media and social get-togethers are significant. Those who act likes fools at parties are probably the ones acting like fools on social media.
jQuery(".story-ad-read-more a").click(function() {jQuery("html, body").animate({ scrollTop: jQuery("#div-gpt-gnca-ads-6872-300250-2").offset().top + jQuery("#div-gpt-gnca-ads-6872-300250-2").height() }, "fast");return false;});For example, when you are at a cocktail party you certainly don’t want to be that guy who walks around introducing himself and saying “Like me, like me.” That’s just creepy. If you want people to like you, you act with courtesy, ask questions, say thoughtful things. You interact with people. You give them reasons to want to engage further with you and learn more about your story.
The same goes for social media.
Following are a few social media etiquette tips that I encourage you to remember as you are tweeting, Facebooking, Instagramming and enjoying your social media channel of choice this holiday season!
Social isn’t the place for the hard sell. All of your tweets and Facebook status updates shouldn’t be about selling and buying products and services. If you want to sell something buy an ad. It is OK to discuss offers from time to time, however your social conversations need to demonstrate a nuanced approach.Social isn’t about self-promotion. Few meaningful conversations are one sided. The guy at the cocktail party who gushes about his latest accomplishments is so boring. Again, same goes for social. Comment on what others are doing. Offer encouragement and share. People appreciate knowing others are listening.You don’t have to be everywhere. This reminds me of the “busy body” who is soooooo busy and they love to go on and on about how jam-packed their schedule is. How important they are. Again, boring. With social, less is more. If you try and be everywhere you will be limited. Focus on a few key areas and don’t water down your content.You don’t have to keep up with the big brands or celebrities. This is similar to trying to keep up with the Joneses. There will always be someone with more followers, more likes and more comments. If you develop a solid strategy and stick with your core values you will develop a solid following. One step at a time.So as we sip on eggnog and nibble on shortbread let’s remember that social media is named after socializing. It is about creating solid relationships, being honest and transparent, supportive and caring.
Happy Holidays.
Interested in becoming a contributor? Click here.This article is not written or edited by Global News. The author is solely responsible for the content. © Jane Wilcox, 2013
Jane Wilcox is the owner and president of Xposure PR, a communications firm that specializes in strategically integrating marketing, digital and public relations efforts.
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